The Dream
When Balboa’s founder came to us, he didn’t just want content—he wanted a story. One that would finally reflect the heart behind the brand. After launching collections that never quite translated into connection, it was time for something different: a campaign rooted in real people, energy, and purpose.
The Challenge
Past campaigns had left him disappointed.
High production costs
Models who didn’t match the brand’s spirit
Moodboards that never came to life
Photos that didn’t convert
No video content. No narrative.
What he had was just visuals—what he needed was emotion.
The Vision
We offered a different path: a five-day campaign retreat.
Not just a shoot, but a curated experience for young creatives who would embody the brand.
We chose rising talents who aligned with Balboa’s energy and invited them to step into the story—not just as models, but as muses.
The Storytelling Approach
Co-creating with creators who wore the product as part of their story
Shooting content during workshops, late-night talks, and shared meals
Capturing real growth, movement, and transformation
From retreat to reality: we followed the creators post-retreat, into their homes and lives
Special moments:
A Mother’s Day activation where we gifted each creator’s mother the collection
The creators filmed touching content with their moms as part of the story
5 unique UGC ads for the German and Belgian markets
The Results
120,000+ views in the first month
66,439 accounts reached on Instagram
4 collaboration posts with the creators
5 UGC ads created and localized for the German & Belgian markets
Special Mother’s Day campaign with the creators’ mothers
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.