The Dream
Amber, the founder of Casa Boa, dreamed of taking a step back and letting her brand speak through the eyes of others. She wanted content that felt real—unforced, emotional, and lived-in. Her vision was to have creators naturally integrate Casa Boa’s ceramics and incense into moments of connection and calm, without rigid direction or heavy branding. The dream was to allow the essence of Casa Boa—slow living, intentional rituals, and cozy togetherness—to be captured organically through creators who truly understood the vibe.
The Challenge
Casa Boa needed:
Authentic UGC-style content showing the product in a natural, lived-in environment
A cozy, home-style aesthetic to complement the earlier Bali content
Connection-driven visuals—women using, gifting, and enjoying the products together
Multi-use photo and video content for both social media and website
The Vision
Amber and I met in Bali, where her product line immediately resonated with me. After showcasing the outdoor beauty of Bali, Amber was looking for content that conveyed a more intimate, indoor vibe—content that highlighted how Casa Boa’s products can elevate moments at home.
The Storytelling Approach
Curated Retreat Setting: The Italian villa provided the perfect backdrop for Casa Boa’s vision. The cozy indoor spaces allowed us to capture the warmth and intimacy the brand was looking for.
Product Integration: Casa Boa’s ceramics and incense were seamlessly incorporated into retreat moments, encouraging participants to slow down, reflect, and create.
UGC Content Direction: We worked with the retreat creators to share their authentic experiences using Casa Boa products, resulting in organic, emotional content.
Photo & Video Production: The content captured featured soft, natural tones to align with Casa Boa’s branding and create a cozy atmosphere.
The Results
High-quality, versatile visuals for both website and social channels
Authentic, relatable storytelling through UGC
Strengthened brand identity with cozy, home-inspired content
Increased visibility and engagement via creator tags
Content aligned with Casa Boa’s vision and European market
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.