The Her Why x More then a Woman Retreat
The Her Why x More then a Woman Retreat
The Dream
The dream was to create a space where female entrepreneurs could come together to learn, connect, grow, and share their stories—while walking away with powerful, intentional content that truly reflects who they are. More than just a retreat, it was about building a creative and supportive environment where business and personal growth meet, relationships are formed, and brands are elevated through storytelling, collaboration, and beautifully curated content.
The Challenge
Creating meaningful content that converts—without losing authenticity—is one of the biggest challenges for modern female entrepreneurs.
We set out to solve:
How can storytelling be used to reinforce personal brands and increase visibility?
How do you create professional, emotional content that reflects a founder’s mission?
How do you build trust and narrative consistency across content assets?
We needed to create a space where women could be both professionally elevated and personally expressed.
The Vision
This retreat was born from the aligned missions of Her Why and More Than a Woman (MTAW)—two female-led platforms dedicated to empowering women through visibility, purpose, and authentic storytelling.
MTAW founder Maartje envisioned a publication that could go beyond surface-level inspiration and showcase the raw, real stories behind modern women. Together with Laura and Carissa from Her Why, this vision evolved into a 5-day immersive retreat experience, where storytelling, branding, and personal growth became the core deliverables.
This retreat was designed to serve both as a brand activation and a content creation campaign—laying the foundation for the first edition of the More Than a Woman magazine and establishing the format for future Retreat Clubhouse activations.
The Storytelling Approach
Curated Attendee Selection: 6 female entrepreneurs were handpicked to ensure a diverse and value-aligned retreat group.
Retreat-as-Campaign Format: The retreat was structured to deliver business outcomes—brand strategy, storytelling tools, and campaign-level content.
Multi-Format Content Creation: From documentary-style interviews to high-end brand shoots and editorial-style photography, each participant received a professional brand asset package.
Magazine Development: The retreat served as the production setting for the launch of More Than a Woman magazine, powered by in-retreat content creation.
The Results
100+ high-quality content assets created in 5 days
6 personal founder stories developed
Official launch content for MTAW magazine
Cross-promotion between Her Why, MTAW, and each founder’s platform
Strengthened visibility, clarity, and confidence across all participants
Deep brand relationships that translated into long-term collaborations
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.
Your next story starts
with a simple hello.
We’d love to hear your vision, whether you’re a brand, a creator, or simply curious. Let’s create something meaningful, together.